Semantic Brand Score - Brand Intelligence Analytics

This is an example of an analysis made considering the online news related to the U.S. Democratic Primaries, which were published in the period 10-25 November 2019. We measured the Semantic Brand Score and the positioning of four candidates: Joseph Biden Jr., Elizabeth Warren, Bernie Sanders and Pete Buttigieg.

SBS Time Trends

Shows the SBS evolution over time, also with respect to other brands.

Brand Positioning

Compares SBS and Sentiment.

Contribution of each dimension to brand Importance

A proper evaluation of the overall strength, can be obtained repeating the analysis on a single time-frame (which includes all the data).

Most frequent words and brand associations

Click on time periods or brands.

Trend of unique brand associations

Brand Image Similarity

The closer the brands, the more similar their textual associations. The higher the differentiation value, the more different one brand is from all others.

Target Words for the Improvement of Connectivity

Check if these words are, or can be, strongly associated with your brand, to improve Connectivity (Beta testing).

Network of the Main Discourse Topics

Color legend: red = brands, white = topic nodes, other colors = topic communities. Limited to the top 20 topics.

Words Representing Each Topic

Up to 25 words are listed for each topic, together with their importance score.

TOPIC 1 = trump: 378269.2, president: 293216.9, ukraine: 229568.5, house: 191335.2, investigation: 182459.8, impeachment: 158200.6, sondland: 119362.7, call: 113806.1, testified: 97606.4, hearings: 94351.1, aid: 94210.3, former: 92460.0, biden: 92279.0, white: 87325.3, committee: 85371.3, ukrainian: 85082.7, ambassador: 84578.5, testimony: 74025.3, inquiry: 72637.1, officials: 72162.4, witnesses: 65149.4, intelligence: 63881.9, donald: 63540.3, zelensky: 56827.9, public: 56730.3

TOPIC 2 = said: 149438.5, people: 103276.9, would: 80469.1, like: 71978.1, going: 70565.3, one: 69850.6, think: 62862.0, say: 62073.5, make: 58817.5, political: 57882.7, get: 55912.2, time: 53485.8, want: 52285.3, know: 47616.6, things: 46151.9, right: 45553.3, american: 43759.0, way: 42825.7, work: 42411.7, country: 41408.7, could: 40667.2, even: 38823.3, need: 38779.8, us: 36256.9, see: 35896.3

TOPIC 3 = tax: 36022.9, company: 29554.7, million: 25074.8, health: 23540.0, funding: 20312.2, also: 19569.8, government: 19144.0, plan: 18685.7, court: 18416.7, federal: 18363.6, law: 18097.8, market: 17498.1, including: 16263.1, increase: 16063.3, cost: 15969.5, billion: 15785.8, school: 14407.0, program: 14158.7, trade: 14138.1, business: 13666.8, investment: 13658.9, care: 13657.5, high: 12844.4, income: 12555.9, pay: 12288.6

TOPIC 4 = democrats: 111486.6, election: 102673.7, year: 73714.5, state: 67888.4, candidates: 63582.7, party: 60666.3, new: 60235.4, vote: 59036.8, presidential: 57548.8, republican: 43051.8, poll: 39364.7, voters: 38882.1, last: 38237.7, primary: 37002.2, sen: 36278.9, race: 34683.6, campaign: 34046.7, senate: 32600.4, two: 32426.6, first: 31148.5, support: 30986.2, city: 30931.1, mayor: 29916.5, week: 29663.0, month: 26322.8

TOPIC 5 = kong: 6514.2, hong: 6382.9, protests: 4953.8, morales: 4632.8, bolivia: 3815.9, evo: 3224.3, paz: 2704.9, police: 2623.5, jihad: 2524.7, gaza: 2507.9, islamic: 2218.9, israel: 2079.3, force: 1850.4, la: 1760.2, rocket: 1675.7, bolivian: 1534.4, syria: 1492.0, abu: 1412.3, palestinian: 1346.6, al: 1310.7, israeli: 1307.4, el: 1297.3, mexico: 1254.1, resigned: 1251.8, militant: 1187.5

TOPIC 6 = log: 43269.1, format: 41985.9, button: 34896.7, agreement: 29843.5, subscribe: 29396.3, site: 27676.6, registration: 26582.1, user: 24018.1, cents: 23121.7, promotional: 21971.9, subscription: 19191.4, sign: 19046.2, featured: 18619.7, articles: 17930.9, privacy: 17720.4, news: 17545.0, text: 17403.7, hellp: 15827.4, loading: 15418.9, constitution: 14187.4, free: 13853.7, alerts: 13572.4, agree: 13508.2, dollars: 12666.6, html: 12179.5

TOPIC 7 = der: 641.3, sloot: 452.5, holloway: 248.1, von: 216.6, leyen: 192.1, van: 175.5, ursula: 124.5, joran: 94.0, beth: 84.6, natalee: 84.2, weizsaecker: 54.0, hollen: 48.9, spakovsky: 42.0, ness: 32.0, gelder: 19.8, abducted: 4.2

TOPIC 8 = morgan: 479.3, info: 455.2, fort: 433.4, jamie: 351.6, ave: 228.4, dimon: 225.4, stahl: 224.0, lesley: 204.0, beaver: 175.5, carmen: 150.0, jpmorgan: 148.8, alcohol: 132.0, mcr: 126.2, stanley: 118.1, fellowship: 101.0, jp: 94.0, chase: 91.7, sober: 61.4, lauderdale: 59.0, kiowa: 53.0, noon: 51.3, anon: 34.7, raskin: 14.4, ortagus: 12.0

TOPIC 9 = saint: 373.8, emmanuel: 188.4, macron: 147.1, roosevelt: 132.4, french: 106.4, lucia: 88.0, kitts: 88.0, nevis: 88.0, theodore: 87.0, polynesia: 82.0, delano: 81.0, pierre: 67.0, helena: 66.0, miquelon: 66.0, guiana: 66.0, species: 61.3, franklin: 58.1, teddy: 51.0, rwanda: 44.0, grenadines: 44.0, gabon: 44.0, endangered: 18.3, anselm: 13.9, olson: 3.6

Brands and topics

Shows the prevalent topics for each brand and the prevalent brands for each topic. It is calculated considering only the most representative words for each topic.