Semantic Brand Score - Analytics Demo

Copyright © 2018 Andrea Fronzetti Colladon - Version 3.5.00

This page presents an analysis of the online news related to the election of the mayor of Rome in 2016.
In the run-off, Virginia Raggi ran against Roberto Giachetti. Virginia Raggi was elected, with 67.15% of the votes.

SBS Time Trends

Shows the SBS evolution over time, also with respect to other brands.


Brand positioning

Please consider that the sentiment measure is stil experimental. Select a time interval.


SBS and Sentiment Time Trends

Please consider that the sentiment measure is stil experimental.


Contribution of each dimension to the Importance of Competing Brands

A proper evaluation of the overall strength, can be obtained repeating the analysis on a single time-frame (which includes all the data). Select a time interval.


SBS Dimensions of Each Brand - Time Trends

Select a brand.


Number of unique associations

Expands the concept of Diversity, looking at Unique Associations.


Most frequent words

Overall.


Top textual brand associations

Most recurrent associations overall.


Unique Associations


Shared Associations