MAIN PAPER Fronzetti Colladon, A. (2018). The Semantic Brand Score. Journal of Business Research, 88, 150-160. https://doi.org/10.1016/j.jbusres.2018.03.026
WEB APP Fronzetti Colladon, A., & Grippa, F. (2020). Brand Intelligence Analytics. In A. Przegalinska, F. Grippa, & P. A. Gloor (Eds.), Digital Transformation of Collaboration (pp. 125-141). Springer Nature Switzerland. https://doi.org/10.1007/978-3-030-48993-9_10
BRAND CONNECTIVITY Cancellieri, J., Didimo, W., Fronzetti Colladon, A., Montecchiani, F., & Vestrelli, R. (2024). Brand Network Booster: A new system for improving brand connectivity. Computers & Industrial Engineering, 194, 110389. https://doi.org/10.1016/j.cie.2024.110389