SBS BI Documentation#

The SBS BI web app was designed to analyze (big) textual data, in order to calculate the Semantic Brand Score and produce a wide set of brand intelligence analytics.

Main Functionalities#

  • Fetch: collect textual data from multiple sources, such as Twitter or EventRegistry.
  • Input: upload the corpus that will be analyzed (can be any textual data) and validate it.
  • Parameters: set the parameters for the analysis.
  • Analysis and Reports: run the analysis and obtain results and reports.

The app flow diagram is presented here:

Flow

App Demo#

Available at bi.semanticbrandscore.com.
Please contact us to request an access for research purposes.

References#

Click here to see the main references regarding the Semantic Brand Score, this web app, tutorials and other related materials.